Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters sustainable and inclusive growth in India. The programme is a 360-degree intervention that enables comprehensive development of the rural ecosystem through information dissemination, providing access to quality inputs and market prices, generating supplementary incomes and augmenting natural resources.
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ITC e-Choupal: Providing Information, Knowledge & Quality Inputs and Expanding Market Access

Augmenting Natural Resources through Watershed Development and Social & Farm Forestry

Generating Supplementary Income through Livestock Development; Women's Empowerment, Education and Vocational Training